"120 flights a year and 50+ countries on my travel map have inspired me to create the ultimate travel-friendly hoodie. The hoodie by @aivia.studio is a transformer hoodie available both in tunic and waist length thanks to a unique elastic design. Oversized. Unisex. 100% cotton. The signature 'Remove before flight' drawstring is a throwback to aviation highlighting hundreds of my flights and pilot training.
Together with professionals, we worked more than six months on stitches on every detail… because every quarter of an inch matters. During this time, I tested pilot products on me and my network of friends. The @aivia.studio hoodie proved handy in chilly Seoul, during meditation practices in the Indonesian jungle, and in Jordan's Wadi Rum desert...
It's so hard to come up with something new and unique. Particularly in hoodies. I am sure you can find the same pocket, hoodie or stitches in apparel by other manufacturers but the shape and the transformer feature are unique and protected by a patent.
We're still looking for an ideal fabric and finetuning the shape. But you can buy a hoodie right now in four different colours, pile-lined and pile-less. I simply love it. Hopefully, there will be many others who will like it, too."
Sima Aivazian, brand founder.